Privacy and Cookies Policy


This privacy policy sets out how we use and protect any information that you give us when you use the app and the website.
We are committed to ensuring that your privacy is protected in accordance with all applicable privacy and data protection laws. Should we ask you to provide certain information by which you can be identified when using the app or the website and/or our services, then you can be assured that it will only be used in accordance with this privacy policy.

We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy was last updated on 20 June, 2018.

Data controller:

For data protection purposes, the controller of your data is:
Stylishly Digital Limited
Collingham House
6-12 Gladstone Road
London SW19 1QT

What we collect

Providing personal information is voluntary except that you must provide your name, date of birth, gender and a valid email address in order to set up your user account. The principal functions of the app and website may be used without providing any further personal information.

We may collect the following information:

  • name, username and contact information, including email address
  • demographic information such as age, gender, postcode, preferences and interests
  • images that you upload into your virtual wardrobe, and any image (i.e. photo of yourself) that you upload to be associated with your account
  • data related to your virtual wardrobe, including, inter alia, brand, colour, pattern, occasion, season, style, fabric
  • activities by you inside the app and/or website, including, inter alia, looks created, looks liked, looks disliked, looks saved, items wishlisted, items purchased
  • dress and shoe size information

What we do with the information we gather

We require this information in particular for the following purposes and rely on the following legal bases to do so:

  • To register your interest in products and services from us, and companies controlled by us, and be able to contact you in respect of these.  Legal basis: you have consented to this.
  • To deliver such products and services, including personalised outfit and shopping suggestions, and including styling suggestions by you for, or for you from, other users, in which case they may see your username. Legal basis: necessary for the performance of the contract with you.
  • To improve such products and services.  Legal basis: our legitimate interests which have no relevant impact on your privacy.
  • We may periodically send promotional emails, or push notifications (if turned on in the app or the device’s settings), about new products, special offers or other information, from us, and/or companies controlled by us, which we think you may find interesting (subject to your right to unsubscribe from emails, or turn off push notifications, at any time).  Legal basis: you have consented to this or are an existing customer.
  • We may use your personal information to send you promotional information about third parties which we think you may find interesting (again, subject to your right to unsubscribe from emails, or turn off push notifications, at any time). Legal basis:  you have consented to this.
  • Internal record keeping.  Legal basis: necessary for compliance with legal obligations.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, or mail. Legal basis: our legitimate interests which have no relevant impact on your privacy.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure or use by third parties, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online in accordance with current industry standards.

How we use COOKIES

Cookies are small files that apps and websites save to your device’s memory or computer’s hard drive. They’re used to make the app or website work better for you, and to help us understand how people use the app and website. A cookie in no way gives us access to your device or computer or any information about you, other than the data you choose to share with us (e.g. if you are a registered user). Instead they can remember activities and preferences chosen by you and your browser. Most app and web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies, or to delete existing ones, if you prefer. This may prevent you from taking full advantage of the app or website. Please see “How to manage your cookies” below.

We use cookies for the following purposes:

App and Web analytics

We use third party products, such as Google Analytics, to do things such as keep track of the number of visitors to the app and website, the length of their stay, which screens and pages they visit, and actions they undertake from or within the app or website. This helps us analyse data about app traffic and web page traffic and improve our app and website in order to tailor it to customer needs. The metrics obtained through the use of cookies from e.g. Google Analytics, do not include any information that would allow us to personally identify visitors to the app or the website; the data is anonymous. The anonymised data that is collected is stored on the provider’s server. In respect of Google Analytics, full details on their cookies are published on the Google website.  We also use Xamarin Insights for app analytics.


In respect of advertising on our app or website, third party vendors we may use, including Google, use cookies to serve ads based on a user’s prior visits to our app or website. Google’s use of the DART cookie enables it and its partners to serve ads to our users based on their visit to our app or website and/or other sites on the Internet. Users may opt out of the use of the DART cookie by visiting


We or our partners may also identify cookies which are placed on your device’s memory or computer’s hard drive by third parties other than our app or our website (“third party cookies”). By visiting the app and the website you agree that we or our partners may access these cookies. We are not responsible for any cookies which are placed on your device or computer by third parties – but you are generally free to disable these cookies at any time.

How to manage your COOKIES

In the settings of your browser or mobile phone you will be able to manage settings for, and clear, your cookies. For help on doing this, see your browser’s help section or your mobile phone manual. You can also visit which has information on controlling or deleting cookies.
Please note that by deleting our cookies, or those of third parties, or disabling their future use, you may not be able to access certain areas or features of our app or website.

Links to other apps and websites

Our app and website may contain links to other apps and websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other app or website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such apps and websites and such apps and websites are not governed by this privacy policy. You should exercise caution and look at the privacy policy applicable to the app or website in question.

Other parties who access your information

We do not provide your data to third parties except:

  • where they are contracted to carry out certain processing activities on our behalf (e.g. a subscriptions manager for our mailing lists, a hosting provide who stores data for us, or our accounting, legal or tax advisers).  We do this on the basis of written contracts that require them to keep your data secure
  • if required to do so by a regulator, court, police force, or by law

Our data processors may be based in countries within the European Union and EEA or other places officially recognized by the European Commission as having equivalent data protection laws. If not, we provide data to them only on the basis of legal safeguards that require them to keep your data as secure as under EU laws.  These may include standard European Commission contractual clauses of the EU-U.S. Privacy Shield, and you may contact us as indicated above for a copy of such safeguards.

In the event of a transfer of assets (if we sell or buy a business) your personal information may be disclosed, subject to continued confidentiality undertakings.

If you use the app or website while you are outside the EU, your information may be transferred outside the EU in order to provide you with those services.

Controlling your personal information

We will retain your personal information for the period necessary to fulfil the purposes outlined in this privacy policy unless a longer retention period is required or permitted by law (e.g. for tax accounting and legal claims this may be at least 6 years).

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website or the app, look for any box that you can click to indicate how you want your information to be used
  • you have consented to let us contact you directly as outlined in the “what we do with the information we gather” section above; you may change your mind at any time by writing to or emailing us at, or, in respect of emails received, you may click on the “unsubscribe” link at the bottom of the relevant email, or, in respect of push notifications, you may turn these off in app or device settings

You also have additional rights under the EU GDPR and national laws including:

  • to request details of personal information which we hold about you;
  • to have any information we are holding on you corrected or completed;
  • to exercise rights to personal data portability where applicable;
  • to have personal information we hold about you deleted by contacting us as set out above. Deleting personal information may require full deletion of your user account. In some cases we may restrict processing but need to retain information for legal purposes.

Where we process any data based on consent that you have given in the past, then you are always allowed to withdraw that consent (although the processing that took place before the withdrawal will still be legal).

Please contact us as indicated above to exercise any of your legal rights or to resolve any issues or doubts you may have in relation to processing of your data. If you believe that we have not acted correctly then you also have a right to complain to the Supervisory Authority in your country (e.g. in the UK the the Information Commissioner’s Office) to ask them for a resolution.